Literature

In 2016, Volker Heun, the managing director of Invest in Football published his book “Assetklasse Fußball, Chancen und Risiken für Investoren im Fußball”. The most popular ball sport in the world is supported by big companies, promoters, sponsors and investors. There is a gigantic worldwide football empire, although the biggest deals are done behind the scenes. Football as an asset class can be described by the following buzzwords: TV rights, transfer of players, sponsoring agreement and merchandising.

 

What you will find in the book: purchase of a club – management – youth development – transfer – marketing – sponsoring – stock exchange – football superpower China

Link to Book
Buch-deutsch

In 2017 the book was translated into Chinese.

Buch-chinesisch

Furthermore, Mr Heun is a columnist for the Manager Magazin and for China Daily. You can read his articles here:

How Germany makes China the champion

  • By cloudmarketing
  • on Mar 14, 2018
China’s President Xi Jingping is the country’s biggest football fan and his stated goal is to host a World Cup as quickly as possible – and of course to become world champion.
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A bright future awaits Sino-German ties

  • By Jannis Liedkte
  • on Mar 14, 2018
Long-standing business relations expected to continue success as investment activity heats up between the two nations. In these times when it seems globalization is coming to an end, China, the Middle Kingdom, is opening up to the world and intends to intensify cooperation with German companies.
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Top leaders support soccer partnership

  • By Jannis Liedkte
  • on Mar 14, 2018
Xi and Merkel attend young people’s match, an extension of a training camp. The presence of President Xi Jinping and German Chancellor Angela Merkel at a Wednesday youth soccer match featuring players from both countries indicates the leaders’ commitment to strengthening their soccer partnership, according to a senior German soccer official.
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China’s capital as an opportunity for German companies

  • By cloudmarketing
  • on Mar 14, 2018
The trend towards more protectionism is rising. It seems that the age of globalization is coming to an end. At the same time, China is opening up more and more and wants to intensify its cooperation with German companies. There are good reasons to accept this offer.
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This is how China’s football investors are distributing their millions

  • By cloudmarketing
  • on Mar 14, 2018
China has quickly become the most important football investor in the world and the amount of money put into sports and individual players is breaking all records.
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Ten of the biggest football investors in Europe

  • By cloudmarketing
  • on Mar 14, 2018
Football has grown into a billion dollar business within the last 30 years – completely independent of other markets! This is especially interesting for investors from all over the world.
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Stop whining about Rio and Qatar!

  • By cloudmarketing
  • on Mar 14, 2018
Plenty of aspects have been criticized  before the Olympics in Rio. Now the games are over and behold: all the stadiums were completed on time and we saw thrilling competitions and experienced great sporting moments.
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China lures Europe’s top players

  • By cloudmarketing
  • on Mar 14, 2018
Millions of people are going to watch the European Football Championship in China. The scouts of the China Super League will observe the tournament intensively. The Chinese clubs are aiming for top players from Europe. And they have money, a lot of money. The time in which only older players went to China for their […]
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Only fresh money can save the traditional clubs

  • By cloudmarketing
  • on Mar 14, 2018
Two founding members of the Bundesliga have clarity since Monday: Eintracht Frankfurt was able to avert the hard financial losses in the event of relegation to the second league, Nuremberg, however, will have to thin out its current squad.
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